Emerging Canadian Hotel Opportunities in 2024

In the ever-changing landscape of the hospitality industry, catering to the specific needs and desires of guests is crucial for hotels to thrive. In 2023, Canadian hotels are witnessing a surge in searches for specific qualities, indicating a shift in traveler preferences.

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Addressing these trends can set hotels apart and elevate the overall guest experience. Let's explore how hotels can effectively promote these qualities to attract and satisfy their guests.

The best part about the trends below is that if your properties already have them, gaining more sales from them requires only a few tweaks to your advertising and content strategy.

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Truck Parking - Tap Into Booming Truck Sales

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Advertising angle: "Park with Ease: A Truck-Friendly Stay at [Hotel Name]."

Platform: Google and Bing Search

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Highlight ample and secure truck parking facilities in marketing materials. Emphasize the convenience for guests traveling with large vehicles, ensuring they feel welcomed and accommodated.

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Early Check-In and Late Check-Out - Flexible Stays

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Advertising angle: "Your Time, Your Way: Embracing Flexibility at [Hotel Name]."

Platform: Google and Bing Search

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Communicate the flexibility of check-in and check-out times. Offer package deals for guests looking to maximize their stay, providing added value with extended hours to accommodate various travel schedules.

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Yoga Facilities - Wellness Retreats

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Advertising angle: "Zen Moments: Yoga Retreats Await You at [Hotel Name]."

Platform: Google and Bing Search

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Showcase on-site yoga facilities and classes. Appeal to wellness-minded travelers by emphasizing the hotel's commitment to promoting relaxation and balance during their stay.

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Best Views - Scenic Splendors

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Advertising angle: "A Room with a View: Unparalleled Scenery at [Hotel Name]."

Platform: Pinterest and Instagram

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Feature stunning views in promotional materials. Leverage social media platforms to share captivating images and testimonials from guests who have experienced the breathtaking vistas your hotel has to offer.

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Spa Suites Near Me - Indulgent Escapes

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Advertising angle: "Luxury Redefined: Pamper Yourself in our Spa Suites at [Hotel Name]."

Platform: Google and Bing Search

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Create exclusive spa packages and highlight the indulgent amenities of spa suites. Showcase the unique experience of staying in accommodations designed for ultimate relaxation.

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Four Poster Beds - Timeless Elegance & Retro Appeal

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Advertising angle: "Sleeping in Style: The Allure of Four Poster Beds at [Hotel Name]."

Platform: Google and Bing Search, Pinterest and Instagram

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Emphasize the luxurious and classic appeal of four poster beds. Use high-quality images and descriptions to convey the comfort and sophistication these beds bring to the guest experience.

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By aligning with the evolving preferences of Canadian travelers, hotels can create a competitive edge and foster guest loyalty.

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Crafting compelling narratives around these sought-after qualities and incorporating them into marketing strategies will not only attract new guests but also enhance the overall guest satisfaction and experience.

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These can be as easy as tweaking your property's landing pages and advertising headlines to promote these qualities. If you already offer them, then subtle changes in your marketing approach will reach customers looking for these very specific qualities - without having to actually build anything new.

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Stay ahead of the curve, meet the unique needs of your guests, and position your hotel as a top choice for travelers seeking memorable and tailored accommodations in 2024.

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