Tourism marketing gold.

Marketing strategies, trends, ideas and deep dives for hospitality property owners and companies in the tourism industry.

Trends

AI in Tourism Marketing - What It Will & Will Not Do

Contrary to what everybody says, AI is both a blessing and a dangerous distraction in tourism marketing. Here's why.

Andrew Bean

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minute read

Strategy

7 Brutal Problem Spots that Cause Terrible Hotel Advertising ROI

Hotel advertising commonly has terrible ROI. Why? These 7 problem spots are what we see over.....and over.....and over again.

Andrew Bean

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minute read

Trends

7 Brutal Truths of the Best Boutique Hotel Marketing Strategies

Get your head out of the sand - this is what you need to actually grow hotel sales now.

Andrew Bean

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minute read

Strategy

Hotel Marketing Agencies: The Antidote to the Secret Anxieties of Hotel Owners

Here's the top hotel owner anxieties we hear - and the way we get them solved.

Andrew Bean

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minute read

Deep Dives

Special Features of Tourism Marketing

The special power dynamics that make tourism marketing a symphony of empathy, nudges, compelling narratives and opportunism.

Andrew Bean

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minute read

Strategy

Your Hotel is Missing Out on Almost Free Search Traffic

Ask your marketing team why your hotel isn't capitalizing on this almost free source of valuable traffic.

Andrew Bean

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minute read

Strategy

How to Promote Your Hotel - What Matters in 2024

The definitive guide to what matters in hotel marketing and how to use them to increase bookings at your business.

Andrew Bean

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minute read

Advertising

Travel Agency Marketing Ideas - The Guide to Staying Relevant

The essential list of marketing strategies to grow your travel agency - and stay relevant - into 2025 and beyond.

Andrew Bean

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minute read

Strategy

How to Market a New Tour Company: The Essential Guide

Want your new tour company to succeed? This list ensures that it will.

Andrew Bean

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minute read

Trends

Travel Marketing Trends 2024

What's working, what's becoming hot and what you can avoid in your marketing strategies this year.

Andrew Bean

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minute read

Trends

How American Restaurants Cater to Local Tastes in 2024

Potential customers are looking for restaurants with your qualities. Here's how you make sure they find you.

Andrew Bean

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minute read

Trends

Adventure Tourism Marketing - Trends That Matter in 2024 & 2025

Adventure tourism demand is changing quickly. Here's what companies in this space need to know to adapt.

Andrew Bean

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minute read

Strategy

Emerging Canadian Hotel Opportunities in 2024

Travellers want Canadian hotels to have certain qualities. Here they are, and how you make sure they know.

Andrew Bean

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minute read

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