How to Promote Your Hotel - What Matters in 2024

It's time to ditch the tired marketing tactics and embrace bold strategies that will elevate your hotel to new heights. Buckle up for the crucial playbook for promoting your hotel business in a way that will actually grow bookings.

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Your website has to be stunning - no exceptions

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‍First impressions matter, and your website is the gateway to your hotel. Ensure it's visually stunning with high-quality photos and videos that showcase the beauty of your property.

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Let your website be a virtual tour guide, enticing visitors to book their stay without hesitation. Invest in quality photos, videos and copywriting. Spending a few thousand here is absolutely critical to gaining more sales in such a saturated tourism market.

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Make it personal by introducing yourself on video

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‍Put a face to your hotel by shooting a short video walking through the property and introducing yourself as the owner. Share your passion for hospitality and give viewers a glimpse of the exceptional experience awaiting them.

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Personal connections build trust and loyalty like nothing else.

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Produce content for TikTok local hashtags

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‍Don't sleep on TikTok—it's not just for dance crazes. Leverage the platform to promote your hotel with engaging videos using local hashtags. This is what younger generations use to research trips now, and if your property isn't visible - it ain't getting sales.

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Showcase your property's unique features, amenities, and local attractions to capture the attention of potential guests scrolling through their feeds.

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Repurpose pictures for Pinterest

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‍Pinterest isn't just for DIY projects and recipe ideas. It's a visual search engine where travelers seek inspiration.

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Create boards featuring stunning photos of your hotel, nearby attractions, and travel tips. Pin regularly to stay top of mind and drive traffic to your website.

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Engage with travellers asking question on Reddit

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‍Join relevant subreddits and engage with travelers asking questions about your area. Be the go-to source for insider tips, recommendations, and local insights.

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Establish yourself as a trusted authority, and watch your hotel's reputation soar.

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Capitalize on local SEO opportunities

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‍Harness the power of local SEO with tools like SEMrush to mine opportunities and outrank the competition.

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Identify high-value keywords and optimize your content accordingly. From location-specific landing pages to targeted blog posts, dominate the search results and attract qualified traffic to your website.

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Give travellers a reason to book direct - and make it obvious

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‍Give guests a reason to book directly through your website by offering exclusive discounts or sweeteners like a free drink upon arrival. Highlight these deals prominently on your website and in your title tags to grab attention and incentivize direct bookings.

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Be visible on Bing to maximize baby boomer traffic

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‍While Google may be the search giant, don't overlook Bing's potential to drive traffic to your website. Optimize your content for Bing's search algorithm to ensure your hotel shows up when travelers are searching for accommodations in your area.

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Encourage user-generated content & use it everywhere

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‍User-generated content is a goldmine for hotel marketing. Showcase guest photos, reviews, and testimonials on your website and social channels to build trust and credibility. Encourage guests to share their experiences and watch your brand's reach expand organically.

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With these bold strategies in your arsenal, you'll reverse the tide of aggregators stealing more of your margins and will gain long-term visibility in ways that don't involve spending huge amounts of money.

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Combine these with the insights from the broader travel industry marketing trends we're seeing with clients, and you'll use budgets more effectively and gain visibility faster than ever.

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And if you need help with strategies, finding keywords or running an audit on your current efforts, send us a message.